I ran across this great presentation on Slideshare.net today, and had to share it with you. If you have read my book, The Cause: The Power of Digital Storytelling for Social Good, you know I am a huge proponent of personal and entertaining storytelling to deliver your messages and accomplish your mission. Because of that, I’m always on the look out for tools that can help guide my clients and friends to deliver stronger stories in person and online.

I love the PUMA concept described in this presentation, and will probably pre-order the book – it is an easier way to structure any talk, article, book, social media strategy or presentation. And it is SO SIMPLE to implement!

I’m a big fan of mind mapping to get ideas on paper, but this might be even more powerful and easy to understand. I’m having one of those, “Why didn’t I think of this?” moments, and I know you will too.

So enjoy! And let me know if you put this technique into use.